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The COVID-19 pandemic accelerated interest in these emerging solutions as marketers and sellers struggled to find new ways to digitally engage and deliver more cross-channel, digital-only demand generation.

She is a leading expert in B2B marketing with hands-on senior management experience in corporate, industry, account-based, and product marketing; demand management; and social media.

Laura serves B2B marketing and sales professionals.

To satisfy the need for interesting business-relevant content, this report details four best practices to adopt: automate how you track content data and synthesize insights, invest in systems that value sales as a primary delivery channel, make content creation collaborative, and develop modular content that supports remote updates and automated customization at scale.

10 min read Content engagement solutions — a category covering embedded and standalone offerings for content curation, activation, and monitoring — promise customer-facing B2B teams more engaged buyer interactions and more effective sales conversations.

B2B marketers should use this report to understand the capabilities of emerging vendors within major segments of the content engagement solutions market and to inform their technology strategies.

She helps Forrester's B2B marketing and sales clients plan, build, and deliver marketing programs that combine traditional and digital approaches that lead with business issues, deliver business outcomes, engage customers postsale, create thought leadership, and fuel their company's topline growth.

18 min read Sellers need marketing to support them with content that incorporates the messages and insights to which buyers respond well.

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Read this report to understand how four practices help B2B marketers improve customer intimacy.